Cookie Policy
How we use cookies when you visit our website.
Last updated: September 2026
This Cookie Policy explains how Morrison Ward Associates (“MWA”, “Morrison Ward”, “we”, “us” or “our”) uses cookies and similar technologies when you visit our website.
1. What are cookies?
Cookies are small text files which websites can place on your computer, smartphone, tablet or other device when you visit them. Cookies can perform a variety of functions, including making websites operate correctly, remembering preferences and helping website owners understand how visitors use their websites.
Some cookies are deleted when you close your browser, while others may remain on your device for a specified period.
2. How Morrison Ward uses cookies
Our website may use the following types of cookies.
Strictly necessary cookies
These cookies are necessary for our website to operate correctly. They may be used for website security, maintaining sessions, remembering cookie preferences, enabling forms to operate correctly, preventing fraudulent or malicious activity and providing functionality that you have specifically requested.
Because these cookies are necessary for the operation of the website or delivery of a service you have requested, your consent may not be required for them.
Analytics cookies
We may use analytics technologies to understand how people use our website. These technologies may collect information such as pages visited, time spent on pages, how visitors reached our website, approximate geographic information, device and browser type and interactions with website content.
| Cookie | Name | Description |
| Traffic analysis and geolocation | wc-client, wc-swap, wc-visitor, wc-client-current |
Used by WhatConverts to analyse web traffic and to serve relevant telephone numbers. |
| Page URLs | mwaaccess, mwalanding, mwagclid |
Used to identify which website pages have been accessed via paid advertising, which pages are the initial landing page and which page accesses any quizzes or forms. |
| Page and online advertising analysis – Google | _gat, _gid, _gid, _gclxxxx, _ga, _gat_UA-nnnnnnn-nn |
Used by Google Ads, Google Analytics and Google Optimize, to measure website performance and track behaviour to improve your ongoing website and customer experience. |
| Page Speed – Amazon Cloudfront | lpurl | CloudFront is a service provided by Amazon allowing developers to improve users’ web browsing experience by optimizing distribution of certain web content |
| Online advertising analysis – Bing | _uetvid | This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. |
Functionality cookies
Functionality cookies allow a website to remember choices you have made or provide enhanced functionality.
| Cookie | Name | Description |
| Quizzes and Forms – Formstack | PHPSESSID, FormSpringFormAbTest2143, AWSALB, AWSALBCORS |
Used to provide information to FormStack – the system used to serve the surveys and quizzes on the site. |
| Reviews display – Reviews.io | __cfduid | Used by Reviews.io to speed up page load times. |
| Page identification – MWA | loadedAlready, lpurl, tmgentry |
Saves details of page names and URLs for analytics purposes. |
| Cookie acceptance | themify-popup-267 | Saves state of cookie acceptance. |
Marketing and advertising cookies
Our website may use marketing technologies to help us understand the effectiveness of advertising campaigns or to enable advertising to be made more relevant. These technologies may be operated by third-party advertising or social-media providers.
| Cookie | Name | Description |
| Online advertising analysis – Bing | _uetsid, MUID | This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site. |
3. Third-party cookies
Some services incorporated into our website may be supplied by third parties. For example, our website may contain embedded content, maps, videos, customer review services, analytics services, social-media features, advertising technologies or enquiry and appointment tools.
These providers may place or access cookies on your device. Where third-party cookies are not strictly necessary, they should only be activated after you have provided the appropriate consent. Third-party providers are responsible for their own privacy and cookie practices.
4. Your cookie choices
When you first visit our website, you will be presented with a cookie consent banner. You can ‘Accept’ cookies at this point and can also read this Cookie Policy. If you do not wish to allow cookies, you may disable them by following the guides linked to in ‘5. Disabling Cookies’ below.
5. Disabling cookies
You can prevent the setting of cookies by adjusting the settings in your browser. You can find comprehensive information on how to disable or manage cookies across the most popular web browsers from the UK Information Commissioner’s Office at: https://ico.org.uk/for-the-public/online/cookies/
To find out more about cookies, including how to see what cookies have been set, you can visit www.aboutcookies.org or www.allaboutcookies.org.
Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Therefore, it is recommended that you do not disable cookies when using this site.
Blocking all cookies may affect the operation of some websites and certain features of the MWA website may not function correctly.
6. Cookies and personal information
Some information collected through cookies and similar technologies may constitute personal information. Where this occurs, that information will be handled in accordance with our Privacy Notice and applicable UK data protection legislation.
7. Changes to our Cookie Policy
We may update this Cookie Policy from time to time, including where our website changes, we introduce new technologies, third-party providers change, or relevant law or regulatory guidance changes. The latest version will be published on our website.
8. Contact us
MORRISON WARD ASSOCIATES
MWA House,
135C Sheen Lane,
London SW14 8AE.
T: 0208 878 8349
F: 0208 487 5630
E: info@morrisonward.co.uk
Company number: 5847317
FCA number: 409400
ICO registration number: Z9558162
Last updated: September 2026.